Why you need a website

Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way. And answering, “Well, that’s what everybody else is going” simply wasn’t good enough. When I started my first business several years ago, the first thing I thought was “I need to get a website”. Why did I think that? Why do I need a [...]

Cause Marketing Matters

When executed well, cause marketing campaigns are a win-win for both the business and the nonprofit organization involved. No matter who you are or what your business is selling, the benefits of cause marketing are plentiful and compelling. Here a few benefits: Benefit#1 Cause Marketing can boost your business Sales When used properly, cause marketing can cause shoppers to buy more from your business. Simply stating that buying your listings benefits a cause has a very powerful effect on shopper psychology. When a good [...]

6 Marketing Tactics to grow your business

  Marketing is a core driver in getting more business. If your marketing is not growing your business by directly increasing sales or bringing in new prospects, then your current strategy needs to be reworked to include all or a combination of the following six tactics INVOLVE THE COMMUNITY Some of the world’s strongest brands were originally built through low-cost community-based marketing.Nike , Starbucks , Google … The list goes on. When companies focus first on meeting the needs of the people they serve, they don’t have [...]

Benefits of Stepping outside your Comfort Zone

Most of us get comfortable doing the same things repeatedly, especially when it comes to marketing. “If it works, why mess with it?” is a common response. But does it work, and could it be better? It’s time to challenge yourself to try something new. It’s time to step out of your Comfort Zone! Here is 5 ways to step outside of your Comfort Zone. UNCOMFORTABLE WITH SOCIAL MEDIA? Get over it, it’s not going away. What was once believed to be [...]

What’s your business Niche?

Before we get going with this, I want to explain what “a niche” actually is as a lot of people get confused with the term and end up over thinking it. “a distinct segment of a market” – In other words it’s an audience – so if someone is looking at losing weight that’s a niche, if someone is looking to make money online that is a niche, absolutely every audience is a niche and as a consumer I am [...]